Think global – act local

You knew it all along. The Europeans are somehow “different.” They have old castles. An area the size of Texas contains five countries, each with its own unique laws. Most importantly, your “average European” reacts quite differently to marketing messages than your “average American” does.

The good news is that the European market is huge and full of potential rewards. But success depends on mastering various email marketing challenges, of which content translation is but a small one. You need to consider the very different email user habits and behaviors. And take account of the unique legal and structural context. Are you aware of the “Certified Senders Alliance,” for example? (It’s a whitelisting project bringing together bulk emailers in key European countries.) Or are you familiar with the restrictions imposed by German data protection legislation? We work in these technical, legislative and marketing environments on a day-to-day basis, so we’re fully aware of all the associated problems and the required solutions. When you need a partner for Germany and wider Europe, we at rabbit eMarketing are your best option.